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Do good, feel good

You can't just talk the talk: you gotta walk the walk. At GoodGood, we're about cultivating more goodness: more sustainable options, more plant-based items, amplifying community members doing important work, supporting local artisans, answering calls for social justice... you know, just run of the mill 'we gotta fix the world' kind of stuff.

Under our Do good, feel good umbrella, we're hoping to bring lots of good your way, so check back often for more of what we're doing, because trust us: this is just a start.

What we've done so far:

  • Together with yourselves, we donated $815 to the Daily Bread Food Bank this holiday season. Thank you!
  • Through our Good Friends program and the help of a few pals like Annie Briggs, Ruth Goodwin, and Brent Albrecht, we're donating 25% of proceeds from your first orders with them to The 519, CAMH, and Covenant House
  • When you purchase a notecard from GoodGood to go along with a gift, all profits are split between our photographer, Lindsay (who took the photos on the front), and Sundance Harvest charity.
  • Donated 1 pint of blood (with other appointments already booked).
  • Saved 150 boxes from recycling purgatory, and dropped them off at preloved, gender-inclusive kids' clothing store, LODE.
  • Helped out 5 people with their move by saving some sturdy boxes for them. Take that, garbage bags.
  • At our 410 Adelaide West store, we have a Terracycle box ready to recycle your candy and chocolate wrappers. Bring your clean items by and keep them out of landfill.
  • Supporting local makers, including a variety of women-led businesses with a great story, like Comeback Snacks, Kite, and Honey's.
  • We hosted the incredible Ren Navarro of Beer.Diversity for our first session on diversity and inclusion. Ren's helping ensure we're creating a diverse and inclusive environment; from our core team, to our partners, to our customers. It was a blast.

Want to help us out with some do good projects, or have a great cause we should know about? Email us at 


We also would like to thank and acknowledge some of the great help we've had so far

Creating a business from scratch doesn't come easy, and it sure doesn't come without the help of many, many wonderful people. Other than sending them bags and bags of Justin's chocolates, we wanted to publicly acknowledge their amazing skills and support.

The lens behind our vibrant photography: Lindsay Duncan
W: I: @meethemaker

Hailing from Nova Scotia, Lindsay is hands down the most fun photographer we've ever worked with. She let us explode Bellwoods beer, threw candy at us, and had a solid playlist to boot. We recommend her forever and forever. 

An expert in ensuring we're creating a welcoming and safe environment: Ren Navarro


 T: @beerdiversity

A beer expert who's hellbent on creating diverse and inclusive environments across multiple industries? Uh, sign us up. (But literally, because we're signed up for a workshop with Ren in December to learn more about creating said vibe here at GoodGood.) We're on board for helping Ren bring awareness, education, and change.

The rightful residents of Turtle Island

Not a shout out, but incredibly important to us is acknowledging that GoodGood operates on land that was stolen from the rightful residents of Turtle Island by colonizers and settlers. Our current 410 Adelaide store location sits on land that rightfully belongs to the Ho-de-no-sau-nee-ga, Mississauga, Wendake-Nionwentsïo, and Anishinabewaki ᐊᓂᔑᓈᐯᐗᑭ people. We recommend reading the 94 Calls to Action compiled by the Truth and Reconciliation Commission of Canada.
Disclaimer: we've checked our information from, a resource that is regularly being updated, and worth looking at. If there are updates you think we should make to our statement, please let us know, as we're committed to continuing our learning and taking action.


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