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GoodGood

Today, we are sharing the difficult news that GoodGood will cease operations effective immediately.
We’d like to extend a heartfelt thank you to our community. It has been a privilege to have been a small part of your life. We could not be more grateful for your support.
As a business built on community we feel it’s important to share broader context on what led us to this decision.

How did we get here?
When we set out to build GoodGood we had an extremely ambitious vision - reimagine modern day convenience, focused on making emerging makers more accessible to local communities.
Over the past 18 months, we assembled our team and went to work - building 5 cafés and a delivery network that covered the majority of downtown Toronto. We achieved countless milestones, but none more rewarding than seeing the Toronto community discover and share their love for emerging makers with friends and family.
Unfortunately, the world is shifting under our feet, in the same way it is for many of you. The economic realities of rising interest rates, inflation, and a looming recession - economic factors that weren't a reality when we began this journey - have had a dramatic impact on our business. While we felt confident our business would be able to overcome many of these challenges, we were unable to secure the capital necessary to continue to bring our vision to life.

The path forward
We built a dedicated team who are passionate about their work. If you are hiring, please contact kris@goodgood.co, so that we can connect you with our team members.
While GoodGood will cease operations, the emerging makers you love will continue to thrive. Over the coming weeks, we will be sharing ways you can continue to support these makers by ordering directly or visiting local retailers who share a similar mission of supporting local, up-and-coming makers.
Keep it GoodGood,
The GoodGood Team